Advertising in the Time of COVID-19

Advertising in the Time of COVID-19

Well, That Was Fast   Almost a year ago, most of the United States entered a period of lockdown in an attempt to thwart the spread of COVID-19. For marketers facing an economic crisis, this presented a conundrum unlike any they’d seen before. On the one hand, it...
Love Boosts Your Immune System and Lifespan

Love Boosts Your Immune System and Lifespan

It doesn’t take a scientist to tell us that a healthy, loving relationship can lessen our stress — but did you know it also boosts our immune system’s response and could help us live longer? Multiple studies have shown that couples in happy, loving marriages tend to...
5 Steps to a Successful Acquisition

5 Steps to a Successful Acquisition

Don’t Make the Same Mistakes I Did!   Two years ago, I acquired a small business in a handshake deal. I’d known the owner of the company for 15 years and considered him a friend. So when it was time to make things official, I found a cheap, downloadable...
Are You Up for a Challenge?

Are You Up for a Challenge?

Focus on Fitness for 30 Days   Everyone’s done it. We’ve rung in the new year on the promise that this is our year to get healthy. We’re going to finally lose the weight, eat healthier, and feel better than ever. Sadly, many of us fail at this endeavor every single...
The Right Way to Hire (and Keep!) a New Employee

The Right Way to Hire (and Keep!) a New Employee

  2020 could have been nicknamed “The Year of Layoffs.” Companies had to let millions of workers go during the lockdown, and it was tough on everyone involved. Businesses are starting to recover and fill those vacant spots — but are they doing it the smart way?...

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