Latest Posts
Tactics for Making the Best Business Choices
Decisions, Decisions As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business...
The Smart Business Owner’s Guide to Prevent the Inevitable Cyber-Attack
Only 3% of modern cyber-attacks target a technical flaw — the other 97% target users through social engineering. It’s simple for hackers. Here is an example: Using LinkedIn, hackers can access the hierarchy of a company. Then they send fraudulent emails targeting the leadership team (the most vulnerable). The aim is to trick them into clicking well-crafted, malicious links or disclose valuable, proprietary information. And here’s the worst part…
Your Guide to Winning Christmas
6 Gift Recommendations From an Expert I’ve said it before and I’ll say it again: Every year, I win at Christmas. I know the holiday technically isn’t a competition, but it still gives me a thrill that I’m known among my friends and family for being a great gift-giver. At this point, I have...
The Power of Direct Mail
In a Digitally Focused World In an ever-growing digital landscape, one disruptor in advertising and marketing stands out: direct mail. That’s right — classic print and paper mailers shipped directly to your customers’ doors are pushing beyond the noise to give consumers an outlet they actually pay...
Why Entrepreneurs Suck at Vacations…
Picture this: You’re on a beautiful island. Waves crash rhythmically just a few feet away, and a fresh breeze carries the smell of sea salt and tropical fruits. Your phone is nowhere to be seen, and you haven’t been to work in a week. If you’re a “normal” person, this scenario is a perfect...
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